Midst the welter of reports that have come our way is Euromonitor International’s World Travel Market Global Trends Report 2014, which has plenty of data and trend information, including the following.
- Golfers evolving into cycling MAMILs in North America: The rise in popularity of cycling poses a threat to golf tourism as middle aged men swap their clubs for bikes, hence the rise of MAMILs (Middle-Aged-Men-In-Lycra).
- Stylish and cost-conscious Brits embrace “Poshtels”: Design-led hostels across the UK, or “poshtels”, are gaining in popularity, representing a viable accommodation option for different traveler segments.
- Peer-to-peer dining on the menu in Europe: Riding the success of the peer-to-peer trend, new European start-ups offer visitors in-home meals, cooking lessons and guided tours around foodie hotspots.
- WeChat, the second largest global messaging service after WhatsApp, has emerged as a viable sales channel for Chinese travel companies with customer service, bookings and payments.
- Hotel “Braggies”—the new selfies: Hotel chains are further developing their social media marketing strategies with reward schemes set up to encourage “braggies,” in which guests take photos in the hotel and upload the images to social media.
- Wearables to drive travel’s next phase of E-commerce: Wearable electronic technology will be mainstream by 2016, with travel brands embracing this trend as part of their customer service and distribution mix. To download your own copy of the full report, visit: