In the scores of destinations it served over the years, receptive tour operators and travel suppliers were left wondering what happened with the announcement last week that Creative Holidays, generally acknowledged as the leading tour operator in Australia for years, would be shutting down by year’s end.
John Veitch, chief executive for the The Travel Corporation (TTC) Australia, which owns the brand, said the move followed an ‘exhaustive review” of the business during which it found Creative Holidays was operating in a “fiercely competitive” environment and it was difficult for a mass generalist FIT independent wholesaler.
Perhaps it had to do with the way the company tried during the past several years, perhaps belatedly, to intersect its traditional, printed brochure way of doing business with digital channels. It never made it through the intersection on time. That is one conclusion that the reader could make from this insightful article on what happened to Creative Holidays that appeared in the Dec. 11 issue of Travel Weekly Australia. We share it with you now: http://www.travelweekly.com.au/article/creative-holidays-goes-down-fighting/