At the Inbound Symposium Feb. 17 the first of two days of the RTO Summit West at the Ritz Carlton Marina del Rey, Calif., the NAJ Group, publishers of the Inbound Report, will host a “Digital Day”—a full-day digital marketing immersion targeted to traditional international sales professionals. Program segments include topics that range from “How to Use Google Predictive Analytics to Forecast International Intent to Travel to Specific Destinations from a Variety of Source Countries” to “Apps That Tour Operators Would Love…if Only They Knew about Them.” Participation in the day-long Inbound Symposium is included in the cost of registration for the RTO Summit. It is also available on an a la carte basis for tour and travel professionals who wish to attend. For more information on the program and the Summit, visit: http://www.rtosummit.com/rto-summit-west/rto-summit-west-agenda/
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