The eternal quest for a single tracking benchmark for international travelers may finally be at hand as Frito-Lay has announced that their R&D department will introduce a microscopic GPS “chip-in-a chip” that can be embedded in a grain of salt contained in specially packages of prepared peanuts, potato chips, pretzels and other snack foods served on all international flights arriving in the United States. The chip will be able to immediately track the destinations visited by inbound travelers. For U.S. travel industry suppliers, the tasty chips–they are programmed to have a life of two years (the length of an ESTA authorization)—will be able to provide a fairly accurate tracking mechanism as they will be programmed to recognize the traveler’s identity by cross-referencing their airline seat number with the ESTA authorization data. At its start, the chip-driven information collection program will apply only to travelers from the 38 countries in the U.S. Visa Waiver Program, plus China.
(Remember, this “news” is published in the spirit of April Fools Day 2016, which is today.)