Who They Gonna Call? Madame Tussauds NYC Calls on the Ghostbusters for Unique Experience: In advance of the July 15th release of Ghostbusters, one of the most highly anticipated films of the summer, Sony Pictures, Madame Tussauds New York, Ghost Corps and THE VOID have teamed up to bring the paranormal battlers to life in a multi-sensory, all-immersive environment—Ghostbusters: Dimension, a first-of-its-kind, virtual reality (VR) experience based on the Sony movie. In Ghostbusters: Dimension, developed by THE VOID in collaboration with Ivan Reitman, Paul Feig and Sony Pictures, audiences will experience what it is like to be a Ghostbuster, tracking and trapping a supernatural foe through a New York apartment complex in an environment that combines physical props and sets, real-time interactive effects, and virtual reality technology designed by THE VOID. Schedule to open on July 1st, the VR experience will launch exclusively as part of the Ghostbusters Experience at Madame Tussauds New York in its Times Square attraction. The construction of this multi-layered and sensory environment is already underway and is designed to fully immerse visitors into the fantastical and spirited world of the new film. For more information about Ghostbusters Experience, visit www.ghostbusters.madametussauds.com.
Explore Marketing Launches: Stefan Merkl, who recently left the Philadelphia CVB, where he served as senior international tourism sales manager, Asia Pacific & Middle East, has started his own tourism consulting and international representation firm, Explore Marketing LLC, where he plans on working with U.S. travel suppliers on increasing their international visibility and revenues. In addition to ongoing representation of clients to buyers, Merkl is offering representation on sales missions his firm organizes, at trade events and in the management of destination marketing campaigns. Prior to his tenure with the Philadelphia bureau, Merkl had worked for nearly nine years as vice president, sales and marketing, for the Red and White Fleet in San Francisco. For more information, visit www.explore-marketing.com, or call 415.320.9307,
Las Vegas Tour Company Adds Eldorado Mine Tour: DETOURS of Nevada is expanding its tour destinations to include the Techatticup Mine at Eldorado Canyon, one of the oldest gold mines in the United States. The half-day tour is open to individuals and small groups; it departs from the Las Vegas Strip. The Techatticup Mine at Eldorado Canyon is located in Clark County about 45 minutes southeast of Las Vegas. The tour begins after guests are picked up from their hotel on the Las Vegas Strip and driven just a short distance to the first photo stop at the Hoover Dam. After the one hour mine tour, guests will have time to shop and take photos of the surrounding mining town that appeared in a number of famous movies. At the conclusion of the mine tour, guests will be treated to one last photo opportunity at the Nelson Overlook. For more information, visit www.detoursnv.com, or call 702.458.0000.
Entertainment Cruises Expands D.C. Product: The Potomac Riverboat Company, which has been active in the Washington, D.C. marketing for more than 30 years, has joined the Entertainment Cruises family. The Potomac Riverboat Company has served the Washington, D.C., area with private charters, sightseeing and water taxi cruises for over 30 years. The addition of Potomac Riverboat means that Entertainment Cruises now has 38 vessels serving the USA: New York, Chicago, Washington, D.C., Boston, Baltimore, Philadelphia, Norfolk and South Florida. The company carries about 2 million guests annually. The Potomac Riverboat Company comprises more than a half dozen vessels that operate scheduled tours along the Potomac River, as well as water taxi service daily between Old Town Alexandria, Virginia, and National Harbor, Maryland. Entertainment Cruises’ existing family of brands in the D.C. area includes Odyssey, Spirit Cruises and Elite Private Yachts. Entertainment Cruises is a member of Pritzker Group Private Capital’s family of companies. For more information, visit www.entertainmentcruises.com, or call 800.700.0735.
Sleep-In Overnight Bus Service Offered between San Francisco to LA: A new bus service between Los Angeles and San Francisco has launched—the SleepBus—that departs from both San Francisco and Los Angeles at 11 p.m. and arrives at its destination six to six-and-a-half hours later, but allows passengers to sleep on before leaving the bus by 9 a.m. The bus, which is actually a retrofitted Volvo truck, has a sleeping pod for each passenger. Each pod has an electric socket (so passengers can power and charge your devices while under way) and there’s on-board WiFi, desks should guests prefer to sit up and work. There is also coffee and tea, and room for three bags and even a bicycle in the luggage compartment. There are discounted startup fares that will go up to $65 once the service expands. pickup and drop-off locations at the Caltrain station in San Francisco and the Santa Monica Pier in Los Angeles. For more information, visit www.sleepbus.co.