Underscoring the organization’s growing involvement in product development and its work with the global travel trade, Brand USA has announced that Sean Bayliss, a veteran in the U.S. receptive tour-operator industry, has joined Brand USA to head up the agency’s global trade development team.
Bayliss left his position as vice president, product, for Mark Travel to form the International Tourism Resources Group (ITRG) consultancy, and will join Brand USA on a contractual basis—he submitted the winning bid for the work; the award the $350,000 contract was announced last November—and will focus on expanding Brand USA’s international representation network and travel trade outreach and developing tourism products for Brand USA partners. Currently, Brand USA has a network of about 600 worldwide travel-related partners. One of Bayliss’s areas of concentration will be on enhancing Brand USA MegaFams, sales missions and trade show exhibitions.
“Sean’s extensive track record in promoting and managing strategies for tapping into international tourism markets makes him an ideal resource for our team,” said Cathy Domanico, Brand USA’s vice president for global trade development. “He will present educational seminars and webinars to our partners and work with them to create new programs to entice international travelers to the USA.”
Bayliss has more than 15 years of experience working in the receptive tour operator industry. Prior to his consultancy with Brand USA, he was vice president, Mark International. Prior to that, he held senior-level positions with GTA and AlliedTPro.