Airlines Make up Half the List: Culling the list of the BrandZ China Top 100, an annual report put out by the UK-based international marketing research firm, Millward Brown, Jing Daily came up with a list of the Top 10 travel brands. According to the publication, travel brands increased greatly in value, year-over-year, with Ctrip (No. 5 on the list), the online travel agency in the country, growing 40 percent.
The BrandZ China Top 100, which calculates the value of Chinese brands, does not include foreign businesses that operate in the Chinese market. In uses financial information from Bloomberg and Kantar Worldpanel in combination with data from interviews with Chinese consumers.
In this year’s study, Jing reported, the total value of the brands within the top 100 reached $525.6 billion, a 13 percent increase on last year’s figures. Travel brands, which include airlines, hotels, and travel agencies, showed an average growth in brand value of over 30 percent. The ten travel companies that made the top 100 list have a combined brand value of $14.6 billion. The following table lists the Top 10 travel brands and their value, along with the change in value, year-ono-year, vs. 2015.