Data for the month of January 2017 show that all 11 of the 11 target international markets for Destination Canada registered healthy increases in arrivals versus January 2016. And last year was a near-record year for international visitation to Canada. With 19.98 million international overnight arrivals, 2016 saw the second highest number of arrivals in Canadian history, falling only four-tenths of a percent short of the record high set in 2002 (20.06 million).
Meanwhile, Destination Canada is going to give special focus on India in 2017. A market that has grown steadily in size for the past six years—actually doubling in size during this period—it is expected to generate continued double-digit percentage growth in 2017, especially with the launch of Air Canada service to Mumbai beginning in July 2017.