Countryside Hotels has announced an advertising campaign that involves the marital status of its prospective guests. The company will refund the money to couples who, within 12 months after staying at one of their hotels, are divorced. Company spokeswoman Anna Madsen was confident that there will not be many customers who can take advantage of the offer because “we have welcomed many couples in our hotels and we have seen how beneficial it can be to dedicate time to each other.”
The aim of the campaign is to “make people understand how important it is to bet on the relationship and invest time in it before it is too late.” The offer will apply to all married couples when they sleep in the same room and make the reservation under a “guarantee of the relationship.” If they split in the next 12 months, they will receive a refund for two hotel nights, as long as they attach the divorce papers as evidence.
Headquartered in Gothenburg, Sweden, Countryside chain has more than 40 hotels in its collection