To help tour operators and planners learn about what there is to do in many of the destinations across the country, NAJ Group’s TourOperatorland.com, an ABA partner for nearly a quarter century, developed a collaboration with ABA’s weekly newsletter, The Insider, to highlight ABA destinations. The weekly At A Glance series not only highlights great destinations across the country but also showcases destinations that may be on exhibit at ABA’s Annual Meeting & Marketplace.
Each week the “At-A-Glance” feature will include a bullet point list of things to do for “First Time Visitors and Repeat Visitors” from more than 60 destinations.
TourOperatorland began life as an online itinerary platform in June of 2001 and added a newsletter to chronicle the whereabouts of tour and travel industry contacts when founder Jake Steinman was sequestered in a Boston hotel following the air shut down after 9/11.
“I spent a week in my hotel room working the phones and put up my findings on the site every night. By the end of the week we have over 1000 registered users simply from word of mouth,” said Jake Steinman, founder and CEO of the NAJ Group. “That’s when I realized the industry is really one giant family and we had to start reaching out to domestic operators as international visitors would be too frightened to travel to the US. So, we immediately joined ABA and found their annual Marketplace to be the best place to reach domestic motorcoach operators and planners of all stripes.”
Since those early days, TourOperatorland.com has evolved as the central website that aggregates trade content for more than 130 destinations and suppliers in one place to save tour operators time and effort and the ABA Annual Meeting & Marketplace has evolved into the largest show that brings connects more than 3,500 tour operators, destinations and suppliers together to create new tour programs for the coming season.
To see this week’s At-a-Glance post, visit: https://www.buses.org/news/article/at-a-glance-series-gettysburg-at-a-glance
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TourOperatorland.com is produced by NAJ Group