The NAJ Group’s eTourism Summit—the “See Tomorrow” travel industry conference for digital marketers of destinations and attractions—will be the venue on October 23rd in San Francisco for a general session that will explore the relationship between the hotel industry and Airbnb, the young website that lists and rents apartments, rooms and homes made available by their owners worldwide but has incurred the wrath of traditional hoteliers by sometimes avoiding the collection of occupancy taxes from those who use the site’s listed properties.
Entitled “Strange Bedfellows,” the session will bring Airbnb’s Chip Conley (founder of Joie De Vivre hotels), Head of Global Hospitality and Strategy to the stage with Stefan Mühle, general manager at Hilton Chicago/Oak Brook Hills Resort & Conference Center. The two will explore “the now and the tomorrow” of the traditional and the sharing economy accommodation models.
As Airbnb becomes more hospitality-oriented and hotels move toward embracing deeper ties to “live like a local” themes, what comes next? Millions of travelers are engaging with the outside-the-box thinking that Airbnb has ushered into 21st century accommodation, while others say the playing field isn’t level. Conley and Muhle will address what this might mean for destination marketing.
The 16th Annual eTourism Summit takes place Oct. 22-23, 2015 at San Francisco’s Parc 55 Hilton. Platinum sponsors TripAdvisor and Expedia Media Solutions join Gold sponsors Viator, Sojern, Miles and Adara and Associate sponsor Simpleview to present the lineup of hand-picked thought leaders in fast-paced sessions. For more information and registration, visit www.e tourismsummit.com