Tui’s high-profile UK brands, Thomson and First Choice, will phase out traditional holiday brochures by 2020. The move was revealed as managing director Nick Longman announced the company will undergo its planned rebrand to Tui in the latter half of next year in the UK, with all shops changing their fascias to Tui from next summer.
The UK will be the last of the group’s markets to switch across to the Tui name—a changeover first announced following the merger in late 2014 of Tui Travel with its parent firm, Tui AG. Retail staff across the group’s 600 travel agencies in the UK were briefed as the announcement was made that the company will gradually phase out brochures over the next four years and replace them with technology in stores such as digital screens. What will this mean for US travel brands that are featured in their brochures? No one really know, but there is a possibility that the technology may include an analytics component that tracks consumer’s in-store visits to specific destinations and suppliers.