Meier’s Weltreisen, the DER Touristik specialist has scored ahead of TUI and Holidaycheck in a ranking of Germany’s favorite tourism brands. The ranking comes from a study conducted for the German travel trade publication FVW by consumer market researchers Yougov. Left out of the Top 10 were tour operators such as Neckermann Reisen and Alltours, as well as online behemoths Booking.com, Expedia, Airbnb and Tripadvisor.
As FVW explained the ranking process, two separate rankings of 42 different travel brands were produced: one showing the evaluations of existing customers; the other showing the opinions of non-customers. The rankings, compiled from Yougov’s ongoing broad-based survey of 1,000 German consumer brands from different sectors, reflect criteria such as image, quality, value-for-money, satisfaction and recommendation.
Notable in an analysis of the ratings is just how well-regarded travel brands are vs. other consumer bands: the top nine tourism brands in the customer ranking all scored more than 70 points. This is well ahead of the automotive industry, for example, which generally has ratings of between 40 and 50 points in consumer brand surveys.