It looks like a recovering Euro, along with a rebound of business in Turkey and northern Africa markets fueled a healthy business year for Germany’s tour operators, according the new FVW Tour Operators Dossier. And, reported FVW, the German travel trade publication, “Most leading tour operators generated solid revenue increases and are optimistic for 2018.”
The Dossier comes out each year prior to ITB, which convenes next week in Berlin. Along with an annual report from the German Travel Industry Association (DRV), which is published for ITB, it makes the place and the occasion the premier venue for measure the pulse and condition of the German tour and travel industry.
While there are no breakout data on turnover related to outbound travel to the United States, the Dossier—along with upbeat data from the latest monthly release of overseas arrivals figures from the U.S. National Travel and Tourism Office—seems to suggest that 2018 will be a good year for all components of the tourism industry in Germany.
FVW said that the 7.4 increase rise in tour operator revenues in Germany last year was a much better performance than in 2016 when business stagnated due to a slump in demand for Turkey and North Africa. Last year, tour operators achieved significantly higher average prices, given that the overall number of customers increased by only 2.8 percent in 2017. This was due to a mix of factors, including healthy demand for Spain, Greece and other more expensive Mediterranean destinations as well as strong growth for cruises and other higher-priced holidays.
This year’s dossier covers 56 tour operators, which increased their combined revenues in Germany by 7.4 percent to €22.8 billion ($28.1 billion) last year. The dossier also includes the Swiss and Austrian markets for the first time, covering both German tour operator revenues in those two markets and local market leaders. The overall tour operator revenues in the three countries increased by 6.9 percent to €25.5 billion ($31.45 billion) last year.