Connect Marketing, a division of Connect (a Tarsus Group company), has acquired the eTourism Summit from North American Journeys, Inc. Founded in 2000, the eTourism Summit is the leading event and community that connects destination marketing professionals with best practices and innovations in digital media.
Connect Marketing’s mission is to connect marketers with the products, services, people and ideas necessary to thrive in a rapidly evolving and highly competitive global marketplace. The acquisition of eTourism Summit supports this growing mission.
The restricted attendance format of the eTourism Summit balances demand for delegate spots with the deep networking opportunities in an intimate learning environment. Peer-to-peer sharing is integral to the aims, benefits and actionable takeaways for those who attend.
“Jake Steinman and his team have built a world-class event with a tight community of tech-savvy tourism marketers,” said Will Seccombe, president of Connect Marketing. “We believe that the addition of the eTourism Summit to the Connect Marketing portfolio of events will provide the tourism and hospitality marketing community with an unparalleled thought leadership and networking platform.”
Attendees at the eTourism Summit get up-to-the-minute, real-life examples of the latest applications in video, content marketing, email marketing, search, social media, mobile and web design. They learn how fellow tourism marketers and their media agencies are using the newest tools to build incremental traffic at every stage of the funnel.
“eTourism Summit connects the travel industry with Silicon Valley,” said Steinman, founder of eToursim Summit. Not only do attendees receive critical information on the latest trends in e-mail marketing, search, social media, mobile and web design, but they also learn how tourism marketers are using new tools to uncover new growth. I am thrilled that the event will now be part of the Connect business, and I look forward to working with the team to make the event even more valuable to the community.”
“We look forward to working with Jake, his team and the Advisory Board to ensure that the eTourism Summit continues to be the premier educational conference for digitally focused tourism marketers,” said Seccombe.
Registration is open for the 18th annual eTourism Summit in San Francisco Oct. 10-11, 2018. For more information, please visit www.etourismsummit.com.
About CONNECT Marketing: Connect Marketing is the marketing division of Connect, serving marketers with bleeding-edge thinking, cutting-edge strategy and industry best practices through immersive and engaging educational events. We connect marketers with the products, services, people and ideas that allow them to thrive in a rapidly evolving and highly competitive global marketplace. For more information, visit connectmarketinglive.com.
CONNECT/Tarsus Group: Connect is a leader in the meetings, travel and tourism industry. Specializing in destination marketing, the company produces a full suite of digital programs, online and mobile solutions, meetings business and travel magazines, trade shows and consumer events, travel guides for newspapers and leisure magazines and destination information, which is distributed through broadcast and custom programs. More information about the company’s brands and services is available at connectmeetings.com. Connect is part of U.K.-based Tarsus Group, a business-to-business exhibition company with more than 150 events worldwide.
North American Journeys: North American Journeys is the leading event and media company offering a suite of products for the tourism and travel industry. Visit www.northamericanjourneys.com for more information.