Travel Weekly has come out with its 2018 report on Europe, which underscores the continent’s importance to the global travel and tourism industry. For, although organizations such as the UN World Tourism Organization have taken note of the growth of Asia, especially China, as a global source market, it is Europe, in fact, that comprises 48 percent of the global source market for international travel—almost double the size of Asia-Pacific, and receives 51 percent of the world’s international arrivals.
Inside the 46-page report, there are a number of tables that illustrate the importance of the EU and its top three source markets for international arrivals to the USA: the UK, Germany and France. Last year, the three produced about one out of every five—just over 21 percent (8.2 million)—of all overseas visitors to the United States.
We’ve taken a selection of tables from the report that go into greater detail on the size and importance of different demographic segments of the Top Three and how they compare to the European Union as a whole.
OTA Growth Slowing: In the report, Francesca Benati, executive vice president for online Western Europe, Middle East and Africa at Amadeus, says: “Europe is a mature market, especially in the UK, in Germany, in Scandinavia. Growth in online travel has plateaued, which calls for more targeting of market share. At five to six percent a year, online growth is still outpacing growth elsewhere, but it is slowing.”
For your own copy of the Travel Weekly Europe report, click here