Luxury spacesuits and more about China: The recent success of two separate trips into space by separate teams that included billionaires Jeff Bezos and Sir Richard Branson has them talking and speculating at Jing Daily, the New York City-headquartered publication that analyzes and reports on the Chinese luxury consumer class (Its tagline does, after all, note that its focus is “The Business of Luxury in China”).
Don’t expect those who sell to groups or FITs to ask operators about net rates or meet-and-greets for those coming to the U.S. to take off into space, but be aware of the phenomenon’s appeal to those who have the resources to pay for the product.
As Jing Daily puts it in a recent issue: “Over the past seven years, China has been stepping up its space exploration, with around $6.5 billion raised by commercial space companies ranging from private VCs and commercial firms to regional governments. China landed a rover on Mars in May and made one more giant leap in July when a spacecraft capable of flying to the edge of the atmosphere took off and returned to Earth on the same day … But for now, Mainland tycoons are more focused on enterprises that support the country’s space ambitions, including launch vehicles and satellites, rather than helming their own private crafts.”
There is more about the subject—including such matters as luxury space suits and other space-inspired designs—in the complete article, which you an access here.
What is a global study tour? And who goes on them? These are just two of the questions raised in an article by Helena Beard, founder and managing director of the marketing and consulting firm at Guanxi is quite involved in the Chinese market, especially as it concerns the UK. (Guanxi is headquartered in Brighton, England.) But on this particular subject, the impact on the United States is obvious. So …
Question: What is the global study tour market?
Answer: A global study tour is a trip abroad made by a school-aged child for the purpose of learning. There are four main categories of global study tour:
1. The most common type of global study tour involves a group of children visiting a foreign country to learn something (usually the language) with some elements of sightseeing as part of the itinerary.
2. “Camp education” is common in the States, where students stay in a camp and confine their activities to the camp and its surrounding areas. The content is around education, with most courses offering a theme; sport, art, science, technology—are all popular. Many of the summer schools favored by high-achieving students applying to America’s best universities offer campsite programs.
3. A third option is the “School immersion” tour, where the student has a curriculum-based experience within a foreign school or university.
4. The fourth type is aimed at students with a clear ambition to study abroad in the future. This type of study tour aims at enhancing the actual university application and is intended to give the student the best chance of success.
The impact of China—the single largest country of origin for international students worldwide—is especially significant for the United States. Some 350,000 Chinese students were enrolled in U.S. universities and schools in the 2019-2020 school year.
Read the complete article here.
This year, China is expected to become the first country in the world where more than half of total retail sales originate online. Jing Daily has partnered with Wunderman Thompson Intelligence to produce “Transcendent Retail: APAC,” an 81-page report that explores 17 emerging trends and innovations that have taken hold in China and assesses the readiness of local markets to embrace them, with survey data from more than 10,000 consumers in China, India, Indonesia, Thailand, Japan and Australia.
The 81-page report is Filled with actionable insights, expert interviews, and deep market analysis, “Transcendent Retail: APAC” is a great read for any brand, marketer, or retailer interested in leveraging China’s next-generation commerce trends to reach consumers worldwide.
For more on this report, click here.