Boston Consulting Group, PANROTAS and FecomércioSP, and a Major Acquisition also figure in the news.
● A just-released Boston Consulting Group (BCG) report shows that Brazilians have increasing confidence when it comes to the matter of travel. The group’s Consumer Sentiment study, which surveyed 1,500 Brazilians, notes that 70 percent of them intend to travel at the first opportunity they have. This is substantially different than the setting a year ago when the same survey showed that 76 percent of Brazilians had no intention of traveling, even to nearby destinations.
According to Brazil’s minister of tourism, Gilson Machado, “Over 150 million Brazilians have already been immunized with at least one dose of the COVID-19 vaccine,” adding that the achievement “was crucial to increase the confidence of travelers and get the gears of Brazilian tourism going again.”
The result of the BCG survey also reinforces the trend of domestic and proximity tourism in the country:
—26 percent of the tourists interviewed said they want to travel around Brazil;
—19 percent prefer to travel internationally.
—25 percent of respondents plan to make the next trip by car, with 45 percent doing so by plane.
—On October 12, the day of Nossa Senhora Aparecida (a national holiday in honor of Brazil’s Patron Saint, the Virgin Mary Aparecida, and especially important to Catholics) Brazilian airports registered more than 1.7 million passengers and the hotel occupancy rate was above 75 percent in the period, according to a survey conducted by the Ministry of Tourism.
Also encouraging to the travel trade that market Visit USA travel product, was the largely (but modestly) upbeat of The Brazilian Overview Monthly Report* for the month of September. Some of the Report’s key points—along with other sourced information—follow:
—The Brazilian economy was mostly stable in the second quarter as it held steady for the Q2, although GDP was only -0.1 percent. Economists had hoped for a slightly stronger performance. Of particular concern as the economy entered Q4 was inflation, which registered 9.7 percent over the previous year.
—Another concern is the drought that Brazil is now experiencing. A lack of rain has created a reduction in the levels of the reservoirs of the hydroelectric plants.
—Consumer confidence in the economy has steadily increased since this past May.
—From the Reuters COVID-19 Tracker, as of October 21, Brazil has administered at least 259,937,358 doses of COVID vaccines so far. Assuming every person needs 2 doses, that’s enough to have vaccinated about 61.6 percent of the country’s population. Given the previous profiles of Brazilian visitors to the U.S., it is likely that the percentage is much higher among those Brazilians who do travel internationally.
—With the announcement by the U.S. that vaccinated travelers were welcome in the United States beginning on Nov. 8, much of the focus on the issue is the nature of tests to be administered to those who do come.
* The Brazilian Overview Monthly Report is a joint project of Brazilian travel trade publisher, PANROTAS and FecomércioSP, a São Paulo-based business research organization.
Belvitur Acquires Flytour: According to Marcelo Cohen, president of Belvitur, the acquisition of Flytour is part of the strategy to create the largest tourism platform in the country
Marcelo Cohen (left) owner of Belvitur and other tourism-related properties, and Eloi D´Ávila Oliveira, founder of Flytour.
Belvitur, which has been operating for nearly 60 years providing corporate travel and leisure services and has diversified its offerings in recent years venturing executive aviation, focused coworking in tourism, and hotels has purchased Flytour. According to the company’s website, The Flytour Corporation is the leader in air ticket issuance in Latin America and the largest business travel agency in Brazil.
The acquisition agreement was completed after eight months of negotiations. It involved a total of R$ 500 million reais ($88.6 million), considering money and debts that were assumed, according to the newspaper Valor Econômico.
Marcelo Cohen, owner of Belvitur, will assume the presidency of the company while Eloi D’Ávila, founder of Flytour, will have a seat on the board of the new company.