Just released by the World Economic Forum, the Travel & Tourism Competitiveness Report 2015 which, among other highlights, lists more than 140 nations according to how “tourism ready” their economies are. The U.S. ranks fourth after Spain, France and Germany. The ranking is part of a massive, 519-page report that hinges on the latest iteration of the Travel & Tourism Competitiveness Index (TTCI), which measures a nation’s natural and cultural resources; its tourism infrastructure; the nation’s policies and enabling conditions that affect tourism; and the enabling environment.
The TTCI measures “the set of factors and policies that enable the sustainable development of the Travel & Tourism (T&T) sector, which in turn, contributes to the development and competitiveness of a country.” Published biennially, the TTCI benchmarks the T&T competitiveness of 141 economies. It comprises four subindexes, 14 pillars, and 90 individual indicators. Based on the criteria outlined above, here is how the nations of the world analyzed for the report rank in tourism friendliness or readiness.
To download a copy of the complete 519- page report, visit: