One Facebooker, Steve Wright, of Worldchoice Travel, said that the Virgin action “provided more racking space on our shelves for operators that support the trade and the vital supply line that brings. Good thing is there’s plenty of alternative choice out there!”
There were a few, however, who wondered whether they would still get the air fares on Virgin routes such as Manchester-to-Orlando which are popular with clients and whether they would be able to find alternatives at the same low prices.
Finally, in its press release statement announcing the move, Virgin Holidays managing director Mark Anderson summed up the reason for the action this way: “By solely focusing on our direct sales channels, we will be able to have a relationship with every customer booking a holiday with us.”We are investing in our direct channel, including opening new retail stores around the UK, launching a more intuitive online booking experience and having a dedicated UK based contact center. Overall, we’re passionate about providing all of our customers a unique, seamless holiday experience.”
Cosmos Holidays Folded into Monarch Brand: The 54-year-old Cosmos Holidays has become Monarch as the airline and tour operator moves to operating a single brand strategy. The Cosmos name will continue to be used by Cosmos Tours, which trades as Cosmos Tours and Cruises, a separate company not a part of last year’s financial rescue (formerly owned by Globus Travel Group, it was sold to Greybull Capital in October 2014). Other brands that deal with the trade—i.e. Avro, the seat-only broker and bed bank somewhere2stay.com—will also operate under the Monarch name as part of the move. A new agent portal, monarchagents.co.uk, will be developed ready for launch before the end of the year