In a move that will ensure the presence and cross-promotion of its brands across different marketplaces, The Walt Disney Company, along with the Alibaba Group, last week announced a multi-year license agreement for a service that for the first time connects customers, physical products and digital entertainment. The new venture, DisneyLife, provides Alibaba customers in China with, a statement said, “an all-encompassing and immersive family friendly digital experience.” Alibaba is the largest online company in the world.
For a one-year subscription that costs $125, DisneyLife will make available its vast collection of Disney and Pixar’s movies, animation series, games, e-books, songs, travel services and Disney theme parks and resorts information.
Luke Kang, managing director, The Walt Disney Company, Greater China, said that “Disney and Alibaba share an ambition to exceed our audience’s expectations. DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney.”
More, Re: China Online: The country’s online tourism revenue will triple from the current level to account for 30 percent of the country’s total tourism market in three to five years on rising demand for tourism. At the recent World Internet Conference held in Wuzhen, Donald Yu, chief executive of online tourism website Tuniu, said in an interview that China’s online tourism market revenue is forecast to reach 1 trillion yuan ($154 billion) in three to five years, accounting for 30 percent of the total tourism market, triple the current 10 percent.