What do Taylor Swift and Brittany Spears have in common with RTO Summit? The head of their China social media team, Adam Roseman (pictured here) will present at RTO Summit’s Digital Day on new ways tourism marketers can reach and influence China’s emerging group of FIT travelers.
Adam Roseman, is the Co-Founder & CEO of China Branding Group and its Chinese consumer brand Fans Tang, the largest non-studio provider of multi-platform Western content into the China market across online video, social media and live on the ground events, as well as the owner of China’s largest Western content data analytics platform used by customers including major Hollywood studios, talent agencies, advertising agencies and international brand marketers is now moving into the travel vertical with Los Angeles Tourism and Convention Board as his first DMO client. Among the many celebrities for whom FansTang conducts social media marketing in China are Taylor Swift and Brittany Spears. See their video here.
Adam will be one of a host of speakers at Summit West on February 17, the first of three “Digital Days” to be held in conjunction with NAJ’s RTO Summits in 2016 designed to provide traditional tour and travel marketers with new online international marketing skills.
Other topics include “How to Use Google Predictive Analytics to Forecast International Intent to Travel to Specific Destinations from A Variety of Source Countries” to “Apps That Tour Operators Would Love…if Only They Knew about Them.” Participation in the day-long Symposium is included in the cost of registration for the RTO Summit. It is also available on an a la carte basis for tour and travel professionals who wish to attend. For more information on the program and the Summit visit:
See the full Agenda here.