Following months of discussion of the idea, the Receptive Services Association of America has announced that, after 25 years, it will re-brand as the International Inbound Travel Association (IITA). The announcement came at the organization’s just concluded 2016 Summit in New York City. “The term receptive is no longer an accurate reflection of who we are or whom we represent,” said a statement issued by the organization. “The new name and the recent Board election, with leadership representing markets in Europe, Latin America, and Asia, reflect the changes in the industry. The rebrand will engage new members from expanded markets and connect additional sectors of this dynamic industry.” The association will now seek an official vote of the membership through a Bylaws Amendment. The vote is due in 30 days and the organization will be officially known as the International Inbound Travel Association.
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