Cathy Domanico joins Brand USA as vice president of global trade development (effective March 14) after serving the past 11 years as the vice president of tourism and leisure sales for Choose Chicago. Prior to joining Choose Chicago in 2005, Domanico served as the vice president of marketing and business development for the Notebaert Nature Museum in Chicago.
Sharon Siskie is the new senior vice president of sales for Walt Disney Parks and Resorts, U.S.
In this role, Siskie, who has been with Disney for more than 20 years, will be responsible for leisure and non-leisure sales channels within the domestic Walt Disney Parks and Resorts segment. A highly regarded industry veteran, she will also oversee the sales and marketing organizations for Canada and Latin America, as well as global in-bound receptive channels. A 21-year Disney veteran, Siskie most recently served as vice president, marketing and sales, international.
Crockatt takes over from Interim president & CEO Dick Brown who has filled in since June 2015.
He comes to the position from InterVISTAS Consulting, where he served as senior vice president, air service and business development. Previously, Crockatt served as vice president, business development & marketing with the Ottawa International Airport Authority for over eight years.
Tracy Lanza has joined Brand USA in the newly created position of vice president of Integrated marketing (effective March 7). Lanza has worked at Brand USA since 2012 as the vice president and global account director on behalf of J. Walter Thompson and JWT Action/Geometry Global (part of the WPP portfolio of agencies and Brand USA’s former agency of record). Lanza has spent more than 20 years in the advertising and marketing industry including the past 11 years with a wide variety of WPP portfolio holdings including Ogilvy & Mather, Young & Rubicam, Hill+Knowlton and Mediacom.
Helene Hall has left the lowcosttravelgroup where she was a marketing director and led global marketing teams in nine key European markets as well as the U.S., focusing on the UK and Ireland, and has joined the senior team of content marketing digital agency, Melt, as chief commercial officer. Previously she held director level roles at digital agency Gravytrain, where she was responsible for search and more recently for digital marketing. Before that she was global head of SEO at Holiday Autos.