Keri Hanson, national director of tourism and development for Macy’s, one of the USA’s top retail brands and overall brands, will close out the Digital Day program—the first of the two-day RTO Summit East May 2-3 at the Wyndham New Yorker in Manhattan—with a case study presentation: How To Use Online Tools to Market internationally. Digital Day is designed to introduce new tools and techniques to international tour and travel marketers. Hansen, whose career includes tenures as social media and marketing manager for Brand USA and as manager of national council relations for the U.S. Travel Association, will share her experiences with some of the creative approaches she has used to brand Macy’s to international visitors both on a pre-and-post arrival basis. Her approaches bear some regard, as, in 2015, Macy’s ranked No. 18 among Best Retail Brands by Brand Finance and No. 16 on the list of Top 50 Brands for Millennials by Harris Interactive.
Registration for Digital Day is included in the registration fee for the RTO Summit program. Individuals can also register separately for Digital Day. For more information, visit: