Online travel giant TripAdvisor, through its educational arm, Destination Academy with TripAdvisor (DATA), is joining the NAJ Group in sponsoring Digital Day, the first of two days of NAJ’s NAJ’s RTO Summit East May 2-3 at New York City’s Wyndham New Yorker hotel. “
“As a part of the RTO Summit program, Digital Day will provide travel industry professionals, in particular sales and marketing professionals with digital tools, techniques and tactics,” said NAJ Founder and CEO Jake Steinman, “that they can use to better market and promote their product or destination to receptive tour operators and their international clients.”
The RTO East Summit will incorporate some of TripAdvisor’s Destination Academy by TripAdvisor, (DATA) content to shape Digital Day, Steinman added, noting that a featured program element will have Steven Paganelli, manager, destinations, for TripAdvisor, will discuss just how data-driven options help international inbound travel marketers isolate targeted source countries for tactical advertising programs that are surprisingly affordable.
For complete program information on Digital Day—it will be open to tour and travel professionals at an a la carte rate; NYC & Company members receive a $395 discount. visit: http://www.rtosummit.com/rto-summit-east/rto-summit-east-supplier-fees-registration-policy/