NAJ Launches 2017 Initiative to Help Receptive Operators Find New Clients
One of the trends discovered during the annual autumn Listening Tour conducted by Jake Steinman, founder and CEO of the NAJ Group—as well as during discussions at Salons held several weeks ago in Orlando and New York—was this: All of the receptive tour operators he met with met with were stepping up their efforts to find new business as they anticipate that 2017 and 2018 are likely to be challenging years for inbound tourism to the USA.
A part of, and aware of, this business environment, NAJ is launching an initiative designed to develop new business through three areas of action:
First—NAJ’s TourOperatorLand.com website will begin aggressively promoting its “ReceptiveFinder” function, which has the world’s only Receptive Tour Operator Directory—a service that that matches international buyers with receptive tour operators by the languages spoken in their offices, or by the destination they serve. TourOperatorLand.com has nearly 2,800 active buyers and 35.3 percent of these buyers have used the ReceptiveFinder tool to seek out receptive partners.
Second—Promotional Support: There will be editorial and banner ad support for the ReceptiveFinder that will appear in NAJ’s Inbound Report, TourOperatorLand magazine (distributed to all IPW delegates) and in ads in the IPW Daily.
Third—Marketing Support: A “Marketing Tips and Trends” section designed to help tour operators sell and market their products will be sent to NAJ’s database of 4,500 tour operators on a quarterly basis.
TourOperatorLand—by the Numbers
2,758: Number of Registered buyers on TourOperatorLand.com
1,560: Number of buyers from outside the U.S.
73: Number of countries represented by registered operators on TourOperatorLand.com
3: Rank of ReceptiveFinder among the most used functions of TourOperatorland
2,200: Number of searches on TourOperatorland in past 12 months for receptive tour operators