A new report from Tuniu, one of the top online travel booking sites in China, 62 percent of its clients in 2016 were women. Also, female customers dominated numbers among people making multiple trips abroad. Why? Because Chinese travelers are spending more on experiences instead of seeking shopping opportunities, and as this trend has developed, female tourists have become the dominant demographic among outbound travelers.
These were just a couple of the interesting facts one gleaned from the Tuniu data, as reported by ecns.ca. Some of the others include the following:
- With increasing household income, more parents in China would like to bring their children with them on trips abroad. In 2016, customers under 18 years old increased by 110%, becoming the fastest growing client group.
- Tuniu’s data shows that Chinese tourists are increasingly traveling greater distances.
The table below seems to reflect a shift from short-haul international destinations to long-haul international destinations among Tuniu customers.
- While tourists from China’s first-tier cities such as Beijing and Shanghai are growing smoothly, tourist numbers from second and third-tier cities are said to be booming.
- As more tourist destinations became visa-free for China in 2016, China was once again first-overall globally in terms of the number of people traveling abroad, and for tourism spending.
- Tuniu’s customer bookings increased 34 percent in 2016 compared to the previous year.
Perhaps only partly related to the good news it released on its own, Tuniu received upbeat news from other quarters as the Credit Suisse Group has upgraded shares of Tuniu Corporation from a neutral rating to an outperform rating in a just-released research note, and Zacks Investment Research has upgraded Tuniu Corp. from a “sell” rating to a “buy” rating.