One in ten European holidaymakers book eco-friendly hotels, according to the results of a just-released survey of more than 3,000 travelers by the TUI Group. The survey, which targeted people who had travelled in the last two years but not necessarily with TUI, found German and French tourists show an above-average tendency to book sustainable accommodation, – 17 percent of all German respondents and 18 percent of all French.
“The survey shows that sustainable travel is in vogue among holidaymakers,” saidThomas Ellerbeck, member of TUI~’s Group Executive Committee and responsible for sustainability.
Operators should do More: Survey respondents seem to feel that tour operators are at fault for the absence of sufficient holiday products that emphasize sustainable travel. According tl survey results:
- More than half (55 percent) of respondents criticized a lack of information and choice.
- Two-thirds (66 percent) of respondents believe responsibility for sustainable travel primarily lies with the travel companies rather than themselves. ,
“In the customers’ view, tour operators should attach particular importance to offering fresh local or regional food products at hotels – and avoiding waste,” said TUI.