Japanese youth from elementary through junior high school age—they play a large role in influencing a family’s vacation destination—no longer want to go overseas on holiday. Rather, they prefer to stay in Japan for their vacations.
This is one of the key results of a report by the Hakuhodo Institute of Life and Living, in which the organization assembled a decade-by-decade trend survey focusing on Japanese kids from the 4th grade of elementary school to the 2nd grade of junior high school.
The survey results show that the ratio of kids preferring family trips in Japan hits a record-high 60 percent, 18.7 points higher than 20 years ago, while the ratio of those preferring overseas destinations hits a record-low 30.5 percent, 13.7 points lower than 20 years ago.
Source: Hakuhodo Institute of Life and Living
More from the survey results:
- Asked whether they should think first about Japan or the world, 54 percent of the children answered “Japan”—much more than the 45.9 percent for the world; a first time reversal.
- Asked what they want most, the children mainly answered their “own smart phone” (44.9 percent) then their “own television” (28.9 percent) and their “own PC” (26.3 percent).
- Asked whether stories on Internet are true, only 29 percent of the children said yes, well below the 40 percent of the last survey 10 years ago; asked the same about TV, a record-high 71.3 percent of the children said yes.
- The survey was conducted earlier this year with the participation of 800 kids living in the Tokyo Metropolitan area.