Asked which international travel destination is their favorite, a third of the travelers from key international markets—unaided or without prompts from interviewers— picked the United States. This was about twice as much as the total for Spain.
And it was just one of the findings from the latest State of the International Traveler report from Destination Analysts, the San Francisco-based research organization, that were presented at NAJ’s recent RTO Summit in Orlando.
David Reichbach, director of analytics and data security for Destination Analysts, also highlighted some findings showing that the USA is a strong favorite of travelers from the key Asian markets of China and India.
For the report, Destination Analysts surveyed 14 U.S. feeder markets: Canada, Mexico, Brazil, China, Japan, India, Australia, Germany France, UK, Argentina, South Korea, Netherlands and Italy. It tracks more than 65 America destinations by familiarity, appeal, likelihood of visitation, promotional buzz and “bragging rights.” Following are the key tables from the State of the International Traveler report.
China Highlights from the State of the International Traveler Report:
India Highlights from the State of the International Traveler Report: