Announcement Follows Last Year’s Acquisition of Tourico, GTA: The Hotelbeds Group, the largest bedbank in the world, has unveiled its new management team, following last year’s acquisition of U.S.-based Tourico Holidays and GTA, which is headquartered in the UK. The business unit of the company is called Bedbank. Hotelbeds is headquartered in Palma de Mallorca, Spain. All three companies are represented in the new management structure.
The following moves come in the wake of a strategic review of the business after the two acquisitions:
- Asi Ginio, who was CEO of Tourico, becomes director of commercial strategy & strategic partnerships
- Alex Brandle, previously senior vice president of business transformation director at GTA, is now director of global business services.
- Peter Mansour has been appointed director of product management, having previously worked for companies such as Microsoft and eBay.
- Alistair Roger, who was senior vice president of global sales at GTA to become director retail travel agencies.
- Sam Turner, previously director of sales at Hotelbeds, takes on the role of director wholesale and sourcing.
- Gareth Matthews will continue as director marketing and communications for the enlarged group, including Tourico Holidays and GTA brands. He will also become responsible for sponsorship partnerships.
All members of the new management team will report to Carlos Muñoz, managing director of Bedbank.
Munoz said: “In just over three months the integration has progressed significantly. Cross-selling is already underway across the various businesses and already we’re recruiting an additional 200 roles in the contracting and yield teams – who will fulfill our objective of directly contracting 10,000 new hotels over the coming three years.
“To reflect this strong leadership position after careful consideration we have adapted the departmental structure of our Bedbank business, he added. “We have created these new areas and appointed senior management from across our three brands to lead them, even bringing in new talent from outside of the business.”
Hotelbeds Group is owned by the London-based private equity firm Cinven and the Canada Pension Plan Investment Board, which acquired the company in April 2016. It has an inventory of more than 170,000 hotels in more than 185 countries worldwide