While most available sources for international inbound visitation to the U.S. show that both 2016 and 2017 were negative to flat in arrivals, the outlook for this year seems to bode well for an increase. This is the forecast—The State of the International Traveler 2018—that delegates to NAJ’s recent RTO Summit West, held at the Ritz-Carlton Marina del Rey, heard from David Reichbach, director of analytics and data security for San Francisco-based Destination Analysts. His presentation provided support for the recently released long-range forecast of inbound travel released by the U.S. National Travel and Tourist Office, which projected total international arrivals in the U.S. to grow by nearly four percent this year.
For the report, Destination Analytics measured data collected in 14 U.S. feeder markets: Canada, Mexico, Brazil, China, Japan, India, Germany, France, UK, Argentina, South Korea, Netherlands, Italy. (All markets, except for Netherlands, comprise the Top 15 international inbound source markets for the U.S. The Netherlands rank No. 16.) More than 65 U.S. destinations are tracked by familiarity, appeal, likelihood of visitation, “promotional buzz” and “bragging rights.”
We’ve selected some of the tables used by Reichbach in order to provide a synopsis of his presentation.
Travel Sentiment is up 3.4 percent in 2018 vs. 2017 in all countries.
Key Market Summaries