There is no doubt that New York City is the USA’s most dominant tourism brand, and its reach is growing. Thanks to NYC & Company’s expanded international licensing program with CAA-GBG (the world’s largest brand management company and licensing agency), there are now 22 NYC licensees outside the US. Expansion within fashion includes a partnership with Heron Preston and DSNY (Department of Sanitation of New York) to release a global collection that was sold around in the world from Barneys in New York to Selfridges in London. Additionally, in partnership with Hanes, a pop-up shop was created in select Nordstroms around the country to display Parks and Recreation designs on T-shirts. NYC & Company continues to woo some of the top names within the licensing industry, recently signing domestic 11 contracts with New Era and Pintrill.
Even the city’s sanitation department has a t-shirt.