According to a new survey, 92 percent of Brazilians are looking for price and destination information before making package purchases.
One of the segments that most generate research by travelers, said the results of the survey, which was conducted by Mind Miners for Paypal Brazil, is airfare—53 percent of travelers collect airline ticket information on the internet. Also:
—Four out of 10 researchers (41 percent) opt for meta search engines
—27 percent go directly to company websites, suggesting that brand loyalty could be a factor for some researchers.
—The remaining 35 percent in the survey focus on price, preferring to do their research directly at travel agencies.
In another Paypal-sponsored survey—this one conducted by Big Data Corporation—about one out of every eight tourism-related websites are for travel agencies. Specifically, there are more than 21 million websites in Brazil, with nerly 340,000 dedicated to the tourism sector; 19 percent of them conduct some kind of electronic sales transaction. (For the survey, Big Data considered as ‘travel agency’ site all those who sell packages and not necessarily big companies). Also:
—Tourism sites are represented by hotels (20 percent), travel agencies (12 percent), ticket sales (7 percent), a wide range of travel blogs (41 percent) and corporate sites (14 percent).
—All totaled, about 24 percent have physical stores.
—Nearly two-thirds (64 percent) of the travelers consulted guarantee-to-hire services through the internet (37 percent of them in shopping sites and 13 percent directly with the company), while 29 percent still prefer to go to the travel agency to make purchases.