Best known for its presence in Branson, Missouri, as well as in Tennessee and Georgia, Herschend Enterprises™ has expanded its product portfolio by acquiring Pink® Adventure Tours, a well-known adventure tour company with operations in Sedona, Las Vegas and Grand Canyon National Park.
Pink Adventure Tours provides guided tours, custom trips and a selection of routed tours on the Pink Fleet, which includes custom Jeep® Wranglers and Tour Trekker SUVs as well as Mercedes Benz Sprinters.
Herschend, which says it is “considered the nation’s largest family-owned themed attractions corporation,” develops and operates entertainment, tourism and hospitality properties that currently span 23 locations in six states—including the 1880s themed park Silver Dollar City in Branson, Missouri, and Dollywood in Tennessee’s Great Smoky Mountains of which Dolly Parton is their partner.
The purchase of Pink Adventure Tours is the company’s first its entry into the adventure travel industry segment marks its first foray westward and, in the case of the Las Vegas product, its first locale in the Pacific Time Zone. Pink Adventure Tours will remain headquartered in Sedona, Arizona—it was established there in 1960—and will operate under the direction of Tim Miller as president.
The Herschend Enterprises portfolio now includes the following.
—Amusement parks: Dollywood, Pigeon Forge, Tennessee; Silver Dollar City, Branson, Missouri; and Wild Adventures, Valdosta, Georgia.
—Water Parks: Dollywood’s Splash Country, Pigeon Forge, Tennessee; Splash Island, Valdosta, Georgia; and White Water Branson, Branson, Missouri.
—Aquariums: Adventure Aquarium, Camden, New Jersey; and Newport Aquarium, Newport, Kentucky.
—Attractions: Ride the Ducks, in five locations in the U.S.; Stone Mountain, Stone Mountain, Georgia; and Talking Rocks Cavern, Stone County, Missouri.
—Dinner Shows: Dolly Parton’s Stampede, Pigeon Forge, Tennessee, and Branson, Missouri; Pirates Voyage, Myrtle Beach, South Carolina; Dolly Parton’s Smoky Mountain Adventures, Pigeon Forge, Tennessee; and Showboat Branson Belle, Table Rock Lake, Branson, Missouri.
Herschend also owns six lodging properties in three states (Missouri, Georgia and Tennessee).
In addition, the company owns the Harlem Globetrotters basketball team, which is headquartered in Atlanta, Georgia.