Kuoni parent company DER Touristik (UK) is launching Meraki Holidays, a new tailor-made brand for long-haul holidays. The operator will offer complex, long-haul trips that customers will be able to build themselves online within an existing framework. DER Touristik said it was targeting consumers who weren’t already customers of Kuoni or its other specialist brands Carrier, Kirker, CV Villas and Voyage Jules Verne.
Der Touristik UK CEO Derek Jones said the product was unique, explaining that, “as far as we’re aware it’s not available anywhere else in the world,” adding, “the brand is a new concept for tailor-made travel and differs from anything else currently available, making complex tailor-made trips easy and fun to plan, customize and then book online,” said Jones. The lead-in price is expected to be about £1,300 ($1,700) per person. Itineraries can be saved, shared and paid for online and travel documents will be saved in the My Meraki section of company’s website, https://www.merakitravel.co.uk/