In France, Philippe Jolivet and a team of team of tourism professionals have banded together to create Music Travel—a tour operator who wants to discover a destination, a city through the prism of music. Music Travel does not intend to sell concert tickets, or stage meetings between customers and the musical idols of their youth, but wants to develop products around the musical universe.
“I had the idea a few years ago, and to be honest, I pushed the concept away by buying the RockTravel domain name,” he told Tourmag, the French travel trade news website. A fan of the American group Toto, he got the inspiration last March, deciding to quit his job to pursue the notion.
Jolivet has solid credentials in the tour and travel business. He has worked as marketing manager of Jet Tours (2001-09); operational marketing manager of Chateaux & Classic Hotels Collection (2009-12); pricing manager of Beachcomber Tours (2012-13); and as marketing manager of Top of Travel. He is currently at work promoting a December tour dedicated to the late Johnny Hallyday, the popular French Rock n’ Roll singer who died last December. He and his team are also in the process of producing a trip to Cuba for Salsa fans, and one for Michael Jackson.