In the UK, Brew Dog, a popular craft beer brewery and brand, has launched its own airline and, in what is apparently a market test of the concept, will stage a round-trip excursion sometime during the period of Feb. 21-28 between London and Columbus, Ohio—it is the brewery’s U.S. headquarters—where its hotel, The DogHouse, is located. Passengers aboard the chartered Boeing 767 will partake in a tasting experience as they sample a limited-edition BrewDog beer that has been specifically brewed to adapt to the reduction of taste and smell sensitivity in high altitudes. The round trip includes a four-night stay in Columbus, where guests will tour BrewDog’s brewery, visit The DogHouse Hotel, and explore BrewDog’s beer museum. Tickets are exclusively available to BrewDog’s community of 90,000 Equity Punks (the brewer’s crowd-funding project) and are priced at £1,250 ($1,625) per person, including all flights, excursions and accommodation. For ticket information, visit https://www.brewdog.com/airline/
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