The Appointment Group has rebranded as TAG across its operations as part of an image revamp. The announcement came recently as the travel and event management company with offices in the UK, U.S. and Asia Pacific celebrated its 30th anniversary. TAG’s new logo and website are designed to strengthen the company’s positioning as pioneers in its field. A new tagline—“Experience More”—identifies and illustrates experiences as the common factor that connects all five divisions of the group: corporate, touring, events, private travel and film and media. The makeover follows a recent investment from private equity firm Apiary Capital and a new board of directors.
Hotelbeds has acquired ground transfer specialist HolidayTaxis Group. The acquisition, said the company, will complement its existing portfolio of content. The HolidayTaxis brand will remain separate and independent from Hotelbeds, but will form part of Hotelbeds’ recently renamed unit for ancillary activities, Beyond the Bed. HolidayTaxis Group, which operates as HolidayTaxis, is headquartered in the UK. It operates 21,000 transfer routes across 150 countries. The HolidayTaxis brand will remain separate and independent from Hotelbeds but will form part of the Beyond the Bed business.
Dubai-based air services provider dnata has announced that it has acquired a majority stake in bd4travel (Big Data for Travel), a tech company, which provides artificial intelligence (AI)-driven solutions to online travel agencies. Based in Germany and the UK, bd4travel’s algorithms allow online travel agencies to engage with anonymous customers and personalize their shopping experience in real-time, a company statement said. Operating in more than 40 sites, bd4travel currently serves leading travel entities in 17 markets and dnata said the announcement underlines its commitment to applying state-of-the-art technologies to improve efficiency and customer experience.