The market research firm YouGov has just published its top 10 most recommended brands in all marketplace sectors by the French, and tourism brands comprised half of the Top 10.
With its ranking, Number 9 Kuoni has finished the year with a flourish. One month after having been voted “best tour-operator” brand by Capital in a trade ranking, Kuoni made the list 10 most recommended brands by the French to their friends and families, according to the YouGov study. Kuoni made ninth place with a score of 66.5 percent of positive recommendations. The honor comes just eight months after Kuoni France was acquired by the DER Touristik group, which is Germany’s second largest tour operator company, after TUI.
Each year, YouGov analyzes the recommendation rate of 835 brands in France. A panel of approximately 210,000 respondents who had already purchased a product of these brands was surveyed between November 1, 2017 and October 31, 2018.
In the ranking, which was dominated by Netflix (77.8 percent of recommendations), Singapore Airlines (73.1 percent) and Emirates (72.9 percent) moved up notches from their 2017 rankings to claim second and third place, respectively. Blablacar, a long-distance carpooling service, dropped to seventh place (the brand was fourth in 2017). Gîtes de France, a vacation rental/B&B provider, which climbed to eighth place with a score of 69 percent favorable recommendations
.Kuoni was the only tour operator to join the top 10 most recommended brands by the French, according to YouGov.