The NAJ Group, publisher of the INBOUND Report, has announced that it is redirecting its 2019 programs to better help its clients generate new business. Jake Steinman, founder and CEO of the NAJ Group, explained changes that will be implemented at its series of Receptive Tour Operator (RTO) Summits and TourOperatorland.com. The initiatives are highlighted below.
To help RTO Summit Attendees Develop More business…
— New! “Automated Follow up” for attendees. NAJ’s appointment software vendor will develop automated “follow up” functionality so that operators that delegates meet at the Summits will receive personal follow up messages via the system one week after and six months after a show. The message may include attachments or “What’s New since the Summit “and will be a supplement to the suppliers existing follow up. Cost to delegates? $0. This feature is included in the registration fee.
—Receptive Consultations in Roundtable Groups: During the first afternoon of each RTO Summit, delegates will have an opportunity to meet up to six more receptive operators who will provide product consulting and guidance to make their face-to-face appointments more effective. Groups of 5-7 attendees, will be at roundtables and every 30 minutes a different receptive consultant will work with you. Cost to delegates $0. Included in the registration fee. (Note: Receptive Operators will be paid an honorarium for their time)
—To help Destinations Convince More Hotels to Sell Receptives: The NAJ team has developed a Power Point presentation deck, “Educating the Independent Revenue Manager,” which explains the benefits of selling through the receptive operator distribution network from a revenue manager’s perspective. During 2019, a series of one-minute video testimonials with revenue managers will be developed. Cost to TourOperatorLand partners? $0. Included with annual contract.
Note: Parts 2 and 3 will be published in the next two issues of INBOUND.