As IPW is about to launch this weekend in Anaheim, California, an analysis of the data show that—between tour operators who attend IPW and those who take part in the suite of Connect Travel Events including RTO Summits, Active America China, and Connect Travel Marketplace (CTM)—there is almost no overlap.
In fact, of the 1,300 or so international travel buyers who take part in IPW and the operators who meet face-to-face with U.S. travel suppliers and DMOs at Connect Travel Marketplace, there was an overlap of just 37 companies.
Commenting on the findings, Will Seccombe, president of Connect Travel, told INBOUND, “The combined portfolio provides our industry partners the opportunity to schedule more appointments and build meaningful relationships with more travel industry buyers that will lead to more business.”
Connect Travel two months ago acquired the assets of NAJ Events’ series of RTO (Receptive Tour Operator) Summits: the RTO Summit West in February in Los Angeles; RTO Summit East in April in New York City; and RTO Summit Florida in October. The acquisition also includes the Active America China Summit and the Active America China Receptive Edition, both of which target Chinese tour operators and receptive tour operators who sell USA product.
Suppliers and DMOs who want to know more about the unique base of operators who take part in the Connect Travel collection are encouraged to visit the Connect Travel booth (#2235) at IPW.