The receptive tour operators who get together for Active America China—Receptive Edition (AACRE) Sept. 17-18 in San Gabriel, California for a day of one-on-one business appointments with DMOs and travel suppliers followed by a day of visits to the offices of receptives who sell to China, have another item on the agenda.
Explained Jake Steinman, founder of AACRE, there will be a new session consisting of a China inbound update at the Sept. 17 luncheon, “a collaborative town hall that will brainstorm ideas and effective ways destinations and suppliers can communicate directly with Chinese consumers to make sure they know that they are welcome in the USA.”
“The dialogue will continue the following day as AACRE delegates stop at the offices of receptive tour operators in and about San Gabriel to keep the discussion going while they visit,” added Steinman, noting that receptive tour operators have direct lines of communication to tour operators in China and very much want to let their clients to know that, whether it be talk of a trade war or punitive tariffs, the tour and travel industry wants you to visit the USA.” (INBOUND will be reporting on what ideas and suggestions come out of the meeting with the receptive operators.)
This year’s AACRE will be the third since the event was launched in 2017. It takes place in an area that now has more Chinese-speaking residents and businesses than the Chinatown community 10 miles away in Los Angeles.
Connect Travel, which acquired Active America China—Receptive Edition earlier this year, has kept it boutique-size, with the number of U.S. travel suppliers, including DMOS, set at ratio that will guarantee that everyone has the opportunity to meet every receptive tour operator that attends.
For more information and to register at this year’s AACRE, which is being held at the Hilton San Gabriel Hotel, visit here.
