China outbound is a very fragmented market, a recent news report from China Travel News (CTN) tells us, but young Chinese travelers is always a very important segment for overseas tourism operators. “It is because in general, this is the segment that not only they travel, they travel free and independently,” the report emphasizes, “and we can reach them online.” Using fresh numbers from Trustdata, CTN notes that, during the first half of 2019, post-90s (those born from 1990 to 1999) young users who made hotel reservations have surpassed post-80s for the first time. And post-90s together with post-00s, they comprise 46 percent of the total online hotel bookers. Says CTN, “The potential for the post-00s is huge and will increase as well.”
The new report pointed out that, at the recent China International Tourism Industry Expo in Guangzhou, there are more than 500,000 visitors, and more than 200,000 of them were less than 30 years old, according to a CITIE estimate.
And, from Hotelbeds, there is This Note on the Chinese Market: Here is an update on the top international destinations for Chinese travelers during the seven-day Chinese National Day holiday period, which began October 1:
—According to Hotelbeds’ booking data for this year’s break, five of the top ten international destination countries of this year are Asian and the other five are Non-Asian – with the list topped by Thailand and followed by, in descending order, Japan, Singapore, the United States, Italy, Indonesia, Malaysia, Spain, the United Kingdom, and Australia.
—In 2017 there were only two non-Asian destination countries – the United States and Italy – in the list of the top 10 China outbound destinations. In 2018 that number increased to four – the United States, Italy, France, and Spain – and this year the number has increased to five.
—Chinese travelers are also travelling to a wider range of countries, with Chinese bookings through Hotelbeds for 113 different countries during the National Day holiday period, up from 106 in 2017 and 111 in 2018.