Asian Destinations Dominate Euromonitor’s International Ranking: The widely publicized and cited Top 100 City Destinations, 2019 edition, which was recently released by Euromonitor International, has New York City falling out of the Top 10 Cities (destinations) worldwide. It is now Number 11. This fact was emphasized in most of the coverage of the release; however, a closer reading of the list will show another fact: There has been a general strengthening of the position of Asian cities across the Top 100, as well as in the Top 10. In fact, 43 of the top 100 cities are in the Americas; 43 are in Asia, while just 13 are in the Americas. (See explanation of report’s methodology at end of article. *)
In slightly changing the tabular format used by Euromonitor in its presentation of the list, INBOUND has assembled a Top 15 list which shows that almost 7 cities from Asia are included. No other regional market comes close.
The current ranking used by INBOUND differs slightly from that of Euromonitor because rank is based on 2019 data that are estimated arrivals figures based on part-year data—not on actual arrival figures for 2018. Euromonitor international includes over 400 cities in its research.
Meanwhile, back in the USA: Following are the figures from the Top 100 for the Top Ten Cities of the Americas. One will see that, based on the downward change in rank (despite increases in annual visitor counts) most of the top cities of the Americas—despite increases in annual visitor counts—are falling behind as Asian cities grow stronger.
* Methodology and Definitions: Euromonitor International’s city arrivals research covers over 400 cities. The report highlights the top 100 cities based on 2018 international arrivals. International arrivals by city includes visitors from abroad who arrive at the city under review as their first point of entry, also including visitors to the city who arrived in the country via a different point of entry, but then go on to visit the city in question during their trip.
Arrivals are defined as international tourists, i.e. any person visiting another country for at least 24 hours, for a period not exceeding 12 months, and staying in paid or unpaid, collective or private accommodation. Each arrival is counted separately and includes people travelling more than once a year and people visiting several cities during one trip. Arrivals encompasses all purposes of visit, such as business, leisure and visiting friends and relatives.
Arrivals excludes domestic visitors, same-day visitors, people in transit and cruise passengers as this can distort arrivals figures at important border crossings and cruise destinations, respectively. It also excludes those in paid employment abroad. Students that stay in a country for a period of more than 12 months are excluded and are considered as temporary residents. Military personnel and transportation crew are excluded, along with displaced people because of war or natural disasters. The ranking focuses on city hubs and tends to exclude beach and ski resorts that may enjoy high volumes of international visitors.
The ranking tables in the complete white paper provide 2017, 2018 and forecast 2019 arrivals data, as well as rank movements. 2013–18 rank movement indicates the change in rank between 2013 and 2018 of each city based on the arrivals in 2013 and 2018. 2018–19 rank movement indicates the change in rank between 2018 and 2019, where 2019 data is an estimated arrivals figure based on part-year data. The cities included in the current Top 100 ranking might not have been or will not be in the ranking in 2013 or 2018.