Released within the same 24-hour window of time as was the announcement that this year’s ITB—it was supposed to start on March 4th—had been cancelled, the latest survey results from Nuremberg-based Travel Data + Analytics on the condition of the German had some upbeat numbers for overseas travel in an otherwise mixed report, which complemented some of the findings of an earlier industry report (the 36th annual “Tourismus Analyse” from the Hamburg-based Institute for Future Studies, which found that German travelers’ interest is in overseas trips increasing this year, with 18 percent of those surveyed planning a trip outside Europe in 2020 compared to 17.4 percent. last year).
Some key findings of the Travel Data + Analytics report include the following:
—Overall, the current winter season 2019/20 and the advance bookings for the coming summer season 2020 are cumulatively minus three percent in sales.
—However, spending behavior speaks for stable vacation demand: Germans are spending an average of three percent more on their summer vacation by air than in the previous year.
—Egypt is particularly fast growing among summer travel destinations. Holidays in Germany are also increasingly in demand.
—Advance bookings for the upcoming 2020 summer season, which begins in May, are also still three percent behind. However, the drop in sales slowly decreases from booking month to booking month. “It was to be expected that the loss of what was once the second largest tour operator in the German market (Thomas Cook, which shut down last September) would be reflected in the current sales balance of travel sales,” explained Dörte Nordbeck, director of business development at Travel Data + Analytics.
—The study showed that the United States remains the top long-haul destination this year for Germans on holiday.
—On average, the German spends 1,012 euros ($1,116) for his/her vacation trip with flight. This corresponds to an increase of three percent compared to the previous year.
—The high willingness to spend influences the overall picture: in bookings, not sales, the summer season 2020 is still nine percent below the previous year.
The report closes with this additional, last-minute note:
“The effects that the outbreak of the corona virus will have on the booking behavior of German vacations to China, Asia or even cruises and European travel destinations as a whole can only be guessed at the moment. In the second half of January, however, there was already a visible decline in new bookings and an increase in travel cancellations for vacation trips to China. For Asia as a whole, this trend is visible in a weakened form.”
Methodolgy: The TDA report is based on the booking data of around 2,000 travel agencies, which represent the stationary sales market in Germany. In addition, the booking data of classic travel portals and tour operators are recorded in the online area. Extrapolated to the overall market, the evaluations by TDA Travel Intelligence allow reliable conclusions to be drawn about the booking and travel behavior of German vacationers. Current trends and developments in the tourist market can be traced promptly. Further information, contact Dörte Nordbeck: [email protected].