As it looks to recoup leisure inbound, Canada seeks permanent visitors, including U.S. citizens. With numbers so low that one might even consider them an asterisk, the data for international inbound visitation from the other major North American receptive market, Canada, are nonetheless a little better than they are for the United States.
One reason, generally understated in tour and travel industry parlance, is that Canada has actively promoted (and is still promoting, to the extent that a de facto shutdown of travel of all sorts due to the COVID-19 global pandemic will allow it) permanent visitation, or immigration, to the country, which has a population of 37.7 million and an economy that the government wants to strengthen and grow. A major challenge to this goal is that fact that skilled jobs in numerous sectors have been hard to fill.
So, early last year, the Canadian government announced plans to bring a million immigrants to the country through 2021. However, it now appears that the it will fall short of this goal. In the meantime, it is estimated that 10,000 U.S. residents moved to Canada last year through the country’s Express Entry system, which considers a potential immigrants age, education, language skills and work experience.
Now, back to those who are coming to Canada on Holiday. May, the most recent month for which data are complete, according Destination Canada, the country’s national DMO, show the following impact of a de facto shutdown of international travel for the month, as well as for year-to-date (through May) for 2020. The following figures are for Destination Canada’s key inbound source markets.