Connect Travel, owner and producer of eTourism Summit, is pleased to announce the winners of the 3rd Annual eTSY Awards. The recognition goes to destination marketing organizations and their media partners during the recent eTourism Summit, now in its 21st year.
Powered by Expedia Group Media Solutions, the eTourism Summit Excellence Awards celebrate the best of 2019-2020 tourism promotion with awards in 11 categories covering destination campaigns focused on website content, video, email, augmented and virtual reality, website, influencers and innovative approaches.
“The quality of digital marketing in the travel and tourism industry is impressive. Every category was highly competitive,” said J. William Seccombe, president of Connect Travel. “We applaud everyone for submitting examples of great work and congratulate the winners.”
eTSY Awards 2020 judges: Monya Mandich, Brian Matson, Matt Stiker
The call for entries opened in May 2020 and concluded four months later, garnering strong interest from city, state, county, and regional DMOs and attractions throughout the U.S. Appreciation goes to a panel of expert judges: Monya Mandich, Global Vice President, Marketing at Expedia Group Media Solutions; Brian Matson, Senior Director of Strategy & Education at TwoSix Digital; and Matt Stiker, Founder of Capital M Marketing who considered budget as well as three key criteria: strategy and objective; creativity; and impact/measurability.
“With the uncertainties brought on by the pandemic, this year’s submissions demonstrated agility and creativity as travel brands continuously adapted their efforts to remain relevant and engage with consumers in meaningful ways, even when they’re not traveling,” said Mandich. “The importance of travel—now and in the future—was highlighted across the submissions and the campaigns illustrated how travel brands are using this time to reflect, improve and innovate to maintain connections and continue inspiring consumers to dream of travel, she added.
Regarding 2020 eTSY Award entries, Matson said, “This year showcased the versatility and creativity required to execute remarkable online campaigns during an extremely challenging time. It’s great to see that so many DMOs innovated in ways that serve to inspire and elevate the marketing efforts of the entire community.”