Every once in a while, we have to remind INBOUND readers of the trove of government data available and the different ways that one can use it to better understand international visitors to the United States. You can find one example (what follows is the short form) of how monthly data on the ages of visitors—and where they are from—can help you better fine-tune your marketing and promotional mailings, texts and online posts, etc. and improve your chances of actually having their collateral read!
In the following table—it was generated from data that one can find at https://www.trade.gov/i-94-arrivals-program —you can see that there are subtle regional differences in the age bracket numbers of key demographic groups. This could suggest that, if one wanted to prioritize an ad campaign by age groups, you should probably begin gathering your own lists by targeting those groups. And so on. (BTW, the table below was compiled from fairly current data—that is, for the month of February, 2022.)
If you find that you want to launch a data collection and mining program, you might want to contact David Huether at the U.S. National Travel and Tourism Office (NTTO). He is deputy director for research, and he can probably help you point your venture in the right direction. You can reach him here: David.Huether@trade.gov. In the meantime, start studying the numbers. After a while, they just might start talking to you!
Visitors to the U.S. by World Region/Country of Residence & Age
February 2022
| World Region | Ages 18-24 | Ages 25-34 | Ages 35-44 | Ages 45-54 | Ages 55-64 | Ages 65 and + | Mean* Age | Median* Age |
| Western Europe | 39,538 | 91,281 | 79,237 | 81,508 | 61,367 | 38,259 | 40.7 | 40.0 |
| Eastern Europe | 2,418 | 6,839 | 7,433 | 5,466 | 3,611 | 2,466 | 40.1 | 39.0 |
| Asia | 11,041 | 27,790 | 15,739 | 15,151 | 21,769 | 17,755 | 44.6 | 43.0 |
| Middle East | 3,119 | 7,196 | 7,367 | 6,404 | 4,967 | 3,630 | 41.8 | 41.0 |
| Africa | 947 | 2,369 | 2,555 | 2,088 | 2,033 | 1,594 | 44.2 | 43.0 |
| Oceania | 1,458 | 4,188 | 3,947 | 3,551 | 2,742 | 1,815 | 42.0 | 41.0 |
| South America | 25,063 | 48,490 | 55,840 | 47,727 | 32,939 | 23,485 | 39.1 | 39.0 |
| Central America | 5,071 | 12,515 | 16,862 | 13,811 | 8,928 | 7,825 | 41.0 | 41.0 |
| Caribbean | 4,461 | 11,333 | 14,463 | 13,671 | 10,426 | 6,557 | 42.9 | 43.0 |
| Total Oveseas | 97,364 | 93,116 | 212,001 | 203,443 | 189,377 | 148,782 | 103,386 | 40.9 |
* “Mean” vs. “Median”: The mean (or average) of a data set is found by adding all numbers in the data set and then dividing by the number of values in the set. The median is the middle value when a data set is ordered from least to greatest. The mode is the number that occurs most often in a data set. (Created by Sal Khan)
Western Europe includes: Austria, Belgium, Croatia, Denmark, Finland, France, Germany, Greece Iceland, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Slovenia, Spain, Sweden, Switzerland, United Kingdom, plus.
Eastern Europe includes: Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, Ukraine plus.
Asia includes India: Indonesia, Japan, South Korea, Malaysia, Pakistan, PRC (excluding Hong Kong), Hong Kong, Philippines, Taiwan, Singapore, Thailand, Vietnam plus.
Middle East includes: Bahrain, Cyprus, Egypt, Iran, Israel, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates plus.
Africa includes: Ethiopia, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, Senegal, South Africa plus.
Oceania includes: Australia, Fiji, New Zealand plus.
South America includes: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela plus.
Central America includes: Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, plus.
Caribbean includes: Antigua-Barbuda, Aruba, Bahamas, Barbados, Bermuda, British Virgin Islands, Cayman Islands, Dominica, Dominican Republic, Haiti, Jamaica, Netherlands Antilles, St. Lucia, Trinidad and Tobago, plus.
More Number: international data just made available via the U.S. International Trade Administration include the following;
● Non-U.S. Citizen Air Passenger Arrivals to the United States from foreign countries, totaled 2.891 million, +193 percent compared to March 2021 and (-44.4 percent) compared to March 2019.
● On a related note, overseas “visitor” arrivals (‘I-94’/ADIS (Arrival and Departure Information System). totaled 1.379 million, the fifth consecutive month overseas visitor arrivals totaled over 1.0 million. (See March 2022 I-94 Advance Release by visiting the I-94 Program Page)
● Top Countries of Total International Air Traffic Passenger Enplanements to and from the United States were Mexico 3.37 million, Canada 1.49 million, the United Kingdom 865k, Dominican Republic 790k and Germany 464k (Note: Air travel to/from Europe totaled 3.0 million passengers, up 862% over March 2021).
● Top U.S. Ports serving international locations were New York (JFK) 1.84 million, Miami (MIA) 1.74 million, Los Angeles (LAX) 1.08 million, Newark (EWR) 840k and Chicago (ORD) 547k.
● Top Foreign Ports serving U.S. locations were Cancun (CUN) 1.27 million, London Heathrow (LHR) 789k, Toronto (YYZ) 673k, Mexico City (MEX) 596k and Paris (CDG) 420k.
Interested in an interactive data visualization of these statistics? Please visit our I-92/APIS International Air Passenger Monitor for a more comprehensive and customizable experience.
